easi-cash is growing up - November 2015Mike Frederickson November 23, 2015 : 0
It is a very exhilarating time here at dtr this month with major changes in our easi-cash offering.
Following the successful launch of our stand alone easi-cash store in New Lynn which is operating well ahead of target, we placed stand alone easi-cash kiosks in four more trial stores with spectacular results. We are now offering loans of up to $20,000 for the first time ever nationwide.
Roughly 50% of the personal loans market is debt consolidation. Debt consolidation lets people combine any existing personal loans, credit cards, store cards and outstanding bills into one easy to manage loan. This can often be at lower combined monthly payment than they are making now. We might even be able to top the loan up with some additional cash. Now by offering up to $20,000 we can play seriously in this debt consolidation market.
In keeping with offering more in the easi-cash space we have updated our website and launched online approval for easi-cash loans. Customers can complete the online application in less than 10 minutes and we have seen a doubling in the number of completed applications. If approved, applicants receive an email and text advising them straight away. Then all they need to do is pop into a store to finalise the paperwork. This is a very exciting development offering our customers a much faster and more streamlined service.
Easi-Cash continues to show huge potential for growth for dtr so it positions well for 2016.