dtr celebrates mother's day with a 'pamper party' - May 2014

Alice Buchanan May 13, 2013 : 0

With the majority of our customers being female, we decided that this year for Mother’s Day, we would go all out!

dtr stores across the country were encouraged to decorate their stores with pink for the day. It was great to see the Auckland stores really getting behind it, with Mangere, Panmure and Otahuhu going all out!

Anyone who came in to our stores could go in the draw to win a pamper pack worth over $400, which included a foot spa, hair straightener, body and bath gift set as well as a pair of designer sunglasses!

The first five customers to purchase something on the day received an extra freebie to take home with them. Some of the freebies included hair straighteners, body oil sets and jewellery boxes. Also, those who purchased a Haier appliance on the day received an additional Haier product pack worth $150, free!

We even brought in professional massage therapists to offer free head and neck massages to all mums who felt like a bit of stress relief.

Word must have spread fast because it was a great day for sales, with some stores having record sale days! Maybe we should keep this up – after all, isn’t every day supposed to be mother’s day?

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