dtr sponsorship a hit as V8s return to Auckland - April 2013

Alice Buchanan April 16, 2013 : 0

The V8 Supercars returned to Pukekohe after five years in Hamilton and what a resounding success it was, with close to 120,000 visitors over the three days. The facilities at Pukekohe have been significantly upgraded during the five-year break, which made for a great weekend enjoyed by all here at dtr.

As usual, our famous Pop Up store was a great success, attracting loads of interest from race goers. I think this was partly due to the popular competition we had running throughout the weekend, where people could enter the draw to win a Panasonic 50-inch TV, valued at $799!

Now what would a dtr-sponsored event be without us handing out our branded mini blow-up rugby balls? And not just a few of them either, we gave away thousands to keen fans! Everywhere you looked, people were throwing them around and playing all kinds of games with them (especially in the traffic carnage at the end!).

We were all really proud of our dtr track signage, which received some great TV coverage during the three days. Also, managing director, Mark Spring was asked to present the third prize for the first race of the weekend to Craig Lowndes.

The dtr corporate box was positioned right above the Jack Daniels Racing team pit stop. This was a brilliant spot and dtr guests were able to walk on the tarmac, inspect the pits and meet some of the drivers from the Jack Daniels Racing team.

Now I’d just like to say a big thank you to our customers who came along to see us at the dtr Pop Up store during the event (even just for a quick chat!). It was great to see some familiar faces and we look forward to seeing you all at the next event.


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