dtr reaches the half ton - and still going strong - April 2012

Mark Spring April 18, 2012 : 0

Atari couldn’t do it. Neither could Borders bookstores. Daewoo nearly did it, but fell just short. Even Apple hasn’t managed it yet.

I’m talking about companies reaching their half-ton – 50 years in business. I couldn’t be prouder to report that dtr is celebrating this rare achievement this year.

To mark the occasion, we flew all our staff from around New Zealand to Auckland for a slap-up dinner at the War Memorial Museum on Saturday, followed by the Vodafone Warriors games on Sunday.

Dinner was a splendid affair, befitting the occasion. It was held in the Museum’s Event Centre, high above the city. Our staff felt very grand, I can tell you – and that, of course, was the intention. The weekend was all about thanking and honouring them. Oscar Kightley (the old frontman of dtr ads) was our MC and the Wymondley School choir (representing Shine) moved many of us to tears with their beautiful singing.

A selection of awards were presented during the evening, including Long Service Awards (six of them for 20+ years with dtr – take a bow, Diane Stone, for 28 years!)

Len Pemberton, son of our company founder, attended with his wife Bronnie. On their wedding anniversary, no less!

Congratulations, too, to the creative whiz-kids at dtr Blenheim who took out the prize for the best birthday video. Martin Scorcese, look out. And congrats to the brainiacs at Bek Wall’s table who out-knowledged the rest of us in the Pub Quiz competition.

All up, a great occasion – which couldn’t have happened without great staff and awesome customers. Now if you’ll excuse me, I’m off to start planning our 100th birthday bash.



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